Distinct.ly makes the (in)visible visible

 

Our Marketing Data Platform gives you simplified solutions for your  data mining, data modeling and visual presentation needs. Our solution allows you to present your results in a single view that is easier to understand.

Our method involves a proprietary solution that provides access to sophisticated   tools that are also affordable for minority and blind-spotted small to medium business owners. 

Unleash the power of Consumer Forensics for your business

How does Consumer Forensics work

 

Marketers access data on their customers from an average of 16 data sources.  It is the equivalent of asking 16 people to analyze your business or marketing campaigns to make decisions on your business.

 

Your top priorities are: 

Making decisions on your customers in real-time for maximum revenue

 Getting the most out of your marketing dollars

Work smarter not harder

 

 

Distinct.ly provides one login that gives you access to all the data at the touch of a button instead of having 10 logins for 10 different types of data. Subsequently, you can quickly access insightful results from ONE place, with 1st, 2nd and 3rd party data on everything those 10 logins more efficiently. 

 

Consumer Forensics is a strategically proactive process intended to help you understand the following:

 

The actual decisions that people make 

Biases that affect the decision making process 

 

Actions you want people to achieve today

 

 

COLLECT & INSPECT
Data Mining of 1st/2nd/3rd party data from 150+ sources
PROCESS & TRANSFORM
Explore, harmonize & define data requirements
TRANSLATE & VALIDATE
Leveraging cognitive bias to determine "what to do next"
ANALYZE & ACT
Easy to understand, accessible, viewable & customizable so you can see insights to ROI outcomes

Consumer Forensics in action

UpStart GoGetters

The desire for status and recognition is a deep and universal human need and for UpStart GoGetters they traditionally derive much of their social status through the goods, services and experiences they collect and share. And with so many choices available in modern economies, consuming is as much a statement about who I am as what I have.

Streams TV, doesn't have time to watch a DVR and thinks of their TV as a monitor to stream on
More Travel than being home, they'd rather say they did than regret it later
25 to 34, makes great money, feels their on their way to "winning"
Buys Online, more Allsaints than Zara, wears Adidas to exercise Nike to style
15%
More than $200k
31%
Don't need the approval of others
39%
Wish to stay young forever
53%
Black

Mapping Consumers Biases to your Marketing Outcomes

Forrester says small to midsize Enterprise businesses lose $100k PER MONTH due to poor-quality data that drains marketing resources and  limits effectiveness.  

According to Experian, that translates to the average company losing 12% of its revenue as a result of bad data. This loss amounts to  a staggering $600 billion across US businesses.

If you’re dealing with bad data, limited resources and challenges engaging with key customers,  contact us for effective data marketing solutions and your customer activation needs.

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